uShaka Marine World

Durban, South Africa
www.ushakamarineworld.co.za
uShaka Marine World has transformed the Point District of Durban into a marine wonderland and world–class leisure destination. This $125 million, 40 acre theme park set on the Indian Ocean offers visitors a wide variety of family entertainment options at its three signature attractions: Sea World, Wet N’Wild, and Village Walk.

uShaka is among the most popular entertainment destinations in Durban and throughout South Africa, attracting more than 1.2 million visitors annually. Among the numerous awards bestowed upon uShaka Marine World, was the highly coveted International THEA award for Outstanding Achievement in the marine park category, awarded by the Themed Entertainment Association in 2004.

Our Role

We provided staff and resources to address all aspects of pre–opening design and operations programs, including marketing, ticket pricing and packaging, entertainment programming, food and beverage, merchandising, HR, and more. As one third partner in our joint venture management company for uShaka Marine World for over ten years, ProFun had been actively involved in all phases of uShaka operations.