Samantha Yu | Business Development Manager

Samantha currently serves as the Business Development Manager for MR ProFun China in Shanghai. She assists the Managing Director in securing new client projects throughout China, while maintaining existing client relationships. In addition to her business development responsibilities, she is also involved in developing early stage operations related analyses, such as market research, attendance projections and operations planning.

Samantha joined the MR ProFun team following her work as the Administrative Supervisor for all operations activity during ProFun’s management of the Information and Communications Pavilion at the Shanghai World Expo 2010. She was responsible for supporting administrative activities such as staff management, scheduling and payroll. In addition, Samantha worked with the ProFun executive team to conduct regular and ad hoc analyses of the Pavilion’s operating performance, including attendance monitoring, downtime management and staff service quality.

Prior to the Expo, Samantha worked in various production roles for Shanghai-based film and television companies, where she coordinated promotional marketing activities including trade shows and special events. She also served as a volunteer with the Shanghai Art Museum and the Shanghai Film Festival.

Samantha received her B.A. degree from Shanghai University. In 2010, she received her TEM-8 and CET-6 certificates of English proficiency. She is fluent in both Chinese (including Shanghai dialect) and English.
Contact Samantha at