Rawhide at Wild Horse Pass

Chandler, Arizona, USA
At Rawhide, the Wild West is alive and well. At this authentic replica of a 19th Century old western town in the heart of the American Southwest, visitors are transported back to a time when pioneers and settlers traversed the stunning American landscape in search of new opportunity.

The attraction is old–fashioned frontier charm. Old West shops and saloons line the heart of downtown Rawhide. Guests ride authentic stagecoaches around the picturesque Sonora Desert. Bank heists and gunfights are brought to life in thrilling stunt shows. At the Rawhide Steakhouse, guests enjoy a classic western dinner while being entertained by card tricks and other themed entertainment. It all makes for a truly fun and educational experience for the whole family.

After nearly 30 years in Scottsdale, Arizona, Rawhide was relocated in 2005 to nearby Chandler, just south of Phoenix in the Gila River Indian Community. Today, more than 350,000 guests visit Rawhide to enjoy the spirit of the American frontier.

Our Role

A year after its relocation to Chandler from Scottsdale, ProFun was brought in to take over the management of the park. ProFun handled the transition from the previous operator and was responsible for the marketing and operations of Rawhide.