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Experience in Motion... Autostadt Wolfburg, Germany www.autostadt.de Volkswagen’s $500 million brand experience center, Autostadt, invites visitors on a journey into the world of mobility. The Zeithaus Museum explores the thrilling history of the automobile. The factory tour offers visitors insight into the art of car construction, while the AutoLab encourages guests to design their own cars using innovative technology tools. Autostadt is a real treat for kids. In the LearnPark, children study auto safety and can earn their own driver’s licenses and tool around Drive–About Land go–kart track. There’s something for adults, though, too. Adults can test their driving meddle on a variety of driving courses or learn how to reduce fuel economy. And if you want to pick up a new car, the Premium Pick–up program is unforgettable in itself. In a fully automated procedure, a new Volkswagen is brought down to the guest from one of the two 20–story Car Towers. In all, the 40–hectare Autostadt is an exciting look into the art of the automobile and a great presentation of the Volkswagen brand. It’s been a wild success for the carmaker, attracting more than two million visitors every year. In 2000, it was awarded the prestigious THEA award from the Themed Entertainment Association for Outstanding Achievement in the Corporate Land category. Our Role ProFun provided full time pre–opening and operational support to Volkswagen and successfully took this unique “brand land” through pre–opening, opening, and initial phase of operation. We took care of all operational planning, set standard operating procedures, provided documentation and determined the admission and pricing strategy. |
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| “ProFun made certain we were able to successfully open Autostadt with an experienced operating staff that provided the high standard of guest service that Volkswagen has come to exemplify.t” – Otto F. Wachs, General Manager, Autostad |
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Copyright © 2008 ProFun Management Group, Inc. All Rights Reserved.