Nanyue Tianzishan Fire Culture Theme Park

Hengshan, China
The Nanyue Tianzishan Fire Culture Theme Park will be a 64 hectare leisure and cultural destination dedicated to Zhu Rong, the Chinese God of Fire. This new development will celebrate the origin and culture of fire through a series of unique immersive environments, attractions and entertainment experiences year-round. The theme park will also feature garden settings, educational programs, entertainment, retail, dining and a variety of overnight accommodations. Located near the base of the magnificent Hengshan Mountain in Shanxi province of northern China, Nanyue Tianzishan will become the new landmark of the city.

Our Role

ProFun is responsible for the first phase of development and business plan for Nanyue Tianzishan Fire Culture Theme Park. This includes pre-opening design, operations programming, ticket pricing and packaging analysis, entertainment programming, food and beverage, merchandising, and human resources.