Robert A. Baldwin | Vice President, Sales

Bob Baldwin has an extensive background in leisure entertainment marketing and sales. Ferrari World Abu Dhabi, uShaka Marine World, Rawhide, and Autostadt are all projects where his expertise has proved valuable.

He spent almost thirty years with The Walt Disney Company in a variety of marketing, sales and operating positions including Worldwide Director of the Magic Kingdom Club and Director of Sales and Creative Services at Disneyland.

For a number of years, Bob managed the Company’s direct marketing ventures for theme parks and resorts worldwide including relationship marketing programs; membership and affinity programs; corporate sales; magazine publishing and direct response activities. These programs contributed significant, trackable revenues to Disney and were the cornerstone of its direct marketing efforts.

Bob also spent a substantial amount of time in Europe and Japan while The Walt Disney Company was building and opening Disneyland Paris and Tokyo Disneyland. He was responsible for an international team of marketing and sales personnel in Europe and Asia during these projects, and was deeply involved in the development of marketing and sales programs for both destinations.